Building an audience for Latinx storytelling. The behind the scenes players may be the answer to the entertainment industry’s representation problem. A conversation with marketing professionals and creatives in leading entertainment companies committed to championing and proving the value of inclusive stories for a Latinx audience. We will dive into the behind the scenes work to market relevant content to an underserved and underrepresented yet powerful Latinx audience. The panel can provide insightful tools for all of us asking for diverse representation in media and positions the issue of representation beyond the story, showcasing how crucial the boardroom is here as well.